Online custom jewelry shopping is nothing new in our modern world of eCommerce. But most of these experiences are lackluster to say the least and lack the same fostered experience that a customer would receive in an actual store. Rachel Lynn Chicago brings that sense of customer service to the web front and facilitates a truly customer-centric experience using a vehicle that for so long has felt one-dimensional. Rachel Lynn Chicago provides custom boutique jewelry that gives the customer a feeling of high quality handmade goods that are unparalleled to the manufactured counterparts.